Moving Mountains
From the Silicon Valley Product Group
“Almost every consumer company out there today gives lip service to the user experience, but Apple means it. Usability, interaction design, visual design, industrial design, are all front and center in the the priorities and it shows. It may have taken two a half years to come up with the iPhone, but the team knew that it was all about the user experience, and they knew they had to move mountains to make the experience great. In addition, they have the talent and persistence at all levels of the company to make this happen. Contrast this with the now famous example of Microsoft’s effort to make even a very minor and long overdue user experience improvement in Vista. However, as fundamental as the user experience is, Apple understands that…”
I couldn’t agree any more. Moving mountains to make it happen sure is easier when you have management that is behind you and you’re designing with a committee behind you.